How Can Google Ads Help You Advance Your Business Goal

How Can Google Ads Help You Advance Your Business Goal : With the advent of the internet and technology, getting the exposure that you need for your business to make better sales, has become a lot easier and easily accessible.

The goal of every business is to make better sales and advance their goals; an effective way of achieving this is through Google Ads.

How Can Google Ads Help You Advance Your Business Goal : With the advent of the internet and technology, getting the exposure that you need for your business to make better sales

Google Ads is an online platform developed by Google for the sole purpose of giving advertisers and business owners an opportunity to briefly display the services they offer, their products as well as upload videos that are related to their business, thereby giving the business visibility to those who make use of the internet.

Adverts on Google Ads are displayed on the results of serach engines and websites that are non-search. Services are based on a pay-per-click platform which exhibits the ads on the pages of search engine results.


The platform is easy to use, can easily be customised and cost-effective.

There are various benefits that are available to be a business owner who makes use of Google Ads and this article would take a run down of these benefits.

Benefits Of Google Ads In Advancing Your Business Goals

1. Exposure to the right potential customers

With the proper usage of keywords, your ad would be placed automatically in a position, such as the top five positions or the front page of a search result, where customers can easily see it when they input the keywords related to your ad campaign.

In order to achieve this, you have to clearly state to Google what the major objectives of the business are and also specify what audience you are targeting.

Google Ads contains a conversion rate which allows you to streamline your ad to a particular region or area. 

This makes it easier to target the right audience at the right places at the appropriate time.

2. Customise method of ad campaign

There are a range of Google Ads campaigns from which you can select the one that you prefer and which suits your business.

The different Ads campaigns have a specific message that they pass across. These Ad campaigns are as follows:

a. Search campaigns

This particular type of campaign shoes your ad on the search result of a web page when the user inputs a term that is related to the keywords of your campaign. This method of ad campaign generates traffic for your ad that is high-intent.

b. Shopping campaigns

Shopping campaigns show your ads on areas in Google that are specifically for shopping. The information that you provide on your site is what Google makes use of to display your ad through a shopping campaign, instead of a term used by a potential client or customer.

c. Discovery campaigns

Campaigns that are made through discovery campaign, are usually displayed when a search is made on Google using a mobile device.

d. Display network campaign

These types of campaigns involve advertisements that are done visually. These ads are shown before a user can utilise any of the products that are available on the Google Display Network, such as YouTube, Gmail etc.

e. Application campaigns

This campaign makes it possible for your ad to be displayed on apps such as YouTube, Google Display Network and other distributors and partners who show ads on their applications.

3. Reporting

Google Ads provides tools for reporting that are highly exceptional. These tools provide assistance that assist in the identification of keywords that work effectively and are well suited for your ad or campaign.

They are also identify what words are unsuitable, so you can make the necessary adjustments to your campaign and get the best value out of your campaign.

These tools also assist you in determining the amount of resources you have exhausted on your campaign, the total conversions you have and the average amount of revenue you can obtain from your conversions.

4. Management of budget

Google Ads is a platform that accurately suits and help to manage your budget. You can adjust your campaign to a manner that is in line with your budget without exceeding it.

Estimates as to how well your campaign is performing as it relates to your budget is also provided as well as suggestions on the best line of action to take.

Also, Google would stop your campaign automatically, once you get to the limit of your budget.

In What Way Should Google Advance Your Business Goal?

Our business goals typically involves spreading our services to a wider reach. This helps our business and brand to grow, which is highly beneficial to us. The real question is, how can Google ads help you advance your business goal?

One of the most talked about way of advancing your business goal is by using the infamous Google ads.

Google ads is actually a platform that lets you advertise any brand on the internet. It was developed by Google to help brands and businesses to get to a wider reach of audience.

How does it help? This article provides enough answers to that question, keep on reading.

Can Google Ads Help Advance My Business Goal?

There are a lot of ways that Google ads can help you advance your business goal.

The Google ad platform typically serves as an advertiser for your business, what they do is expose your services to the world and greatly increase the chances of your services being needed.

If you’re planning on achieving a particular goal with your business, using Google ads is one of the best thing you can do to help boost everything.

A lot of businesses and brands have been using the Google ads platform to develop their businesses and it hasn’t failed anyone yet.

If you have a certain goal and your business is well planned from top to bottom, Google ads should make it really easy for you to meet your goals since your goals have already been stated.

If you are just starting out your business and wishing to make it grow bigger, Google ads should be able to help.

It is ideal for helping small businesses to grow. It is definitely a worthwhile if you are planning on making as much profit as you can without going out yourself to do the advertising.

How Can Google Ads Help You Advance Your Business Goal

Like we had stated before, it helps promote your business to a wider reach and therefore increases the amount of sales you get.

Even with that said, we will try to break down the different ways Google ads can actually help you achieve your business goal so you can get a better understanding of the things you stand to gain.

Here are five ways that Google ads can help you advance your business goals:

  • It promotes awareness of your business:

The main way Google ads can help your business is by increasing the awareness of your business to the public. The more your business is known, the easier it is for your business to attract a lot of customers.

When your business is widely known by the public, it creates some kind of connection with them. This makes it easy for them to patronize you or connect someone else to your business who might need your services.

The more popular your business gets, the better it is. This is one of the main benefit of using Google ads, they expose your business to the world.

  • It takes your business to your target audience:

Google ads has a feature that enables you to place targeted ads. What does target ads do? They actually expose your services to a particular type or group of clients or customers who might need them. These customers are your target audience and Google ads makes it easy to find them.

When you target the right people, it increases your chances of maximizing your profits. Google ads makes this really easy for you, they take your ads directly to those who might be in urgent need of any of your products or services.

  • Saves money:

There are obviously other ways you can use to advertise your business to achieve your goals but the problem is that these other form of adverts are usually expensive. To add, the adverts may not get to your target audience.

Google ads picks out the type of people that will be interested in your services, and because of how they narrow down their reach to your target audience, they do not charge much for their adverts.

This means that with Google ads you reach your target audience without even spending as much as you would on other advertising platforms.

  • It increases site clicks:

If your business is on an online site where you need a lot of visits or clicks, Google ads are one of the best things you could use to boost your daily visits and clicks.

On your target ad, you can place links to your website or page for your prospective clients to view. This boosts your overall views and clicks.

The links on your ads can also lead them to your site where they can make use of your services or learn more about what you actually have to offer thereby increasing your chances of making more profit.

  • Good market strategy:

Google ads offer a lot of features that lets you strategize how you would want your ads, style and objective to be. The better you strategize the market of your business, the more you earn.

There are a lot of campaign methods on Google ads that you can choose from. You can pick any one that suits your objectives and you know will benefit you in the long run. This has the ability to attract more and more prospective clients.


Google Ads is a great way to promote the goals of your business. With proper arrangement of campaigns, clearly defined goals, right usage of keywords and detailed information about the business.

Google Ads helps create the visibility that your brand needs, build awareness on the products and services offered by your business, and assists in targeting the right audience.

This would in turn drive sales for your business whether online, in-person, in-app or over the phone

Ismail Yusuf Olumoh

Ismail Yusuf Olumoh is a Nigerian creative writer and teacher, a poet, a spoken word artiste, a graphics designer, a content creator, and a video editor. His works are published and forthcoming in Nantygreens, Feversofthemind, Festivalforpoetry, De Curated, Synchronized Chaos, Arkorewrites, Williwash, World Planet Anthology, and Al-Mir'aatuh Magazine. He writes from Ilorin, Kwara State. When he is not writing, he enjoys reading or cooking.

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